LeadsGO was born out of the fundamental belief in the power of people, of our employees and in their networks. Imagine what would happen if you could harnish the inherent value of all your/employee networks in selling and promoting your products and services...
Sources: InsideSales.Com, LinkedIn, SalesBenchmark Index, IDC, R&D Technologies, Journal of Marketing.
Why Social, Network Selling
There is a fundamental shift in behavior and a new breed of buyer. The new buyer is well informed, technology enabled, saturated with media, and suffering from information overload.
As a result, the buyer does not have the time or the desire to meet with sales people. Therefore, he/she selfdirects his/hers educational process in search of a solution to his problem.
In avarage the buyer completes close to 80% of the buy prior to contacting the supplier - how can you can you influence this part of the buy? A large part of that answer is: Network, Referral and Social Selling.
Leading social sellers create 45% more opportunities and are 51% more likely to achieve their quota (LinkedIn).
The Story Behind
LeadsGO grew out of the need to strengthen Sales, Leads Volume and Quality - and it became obvious that the traditional CRM type systems could not meet these needs.
The underlying question was how we could tap into the employees network and relationships and turn that into sales - without forcing the individuals to start selling.
After a period of 4-6 months of market search it became obvious that there was nothing out there - and the next logical step would be to develop something new; the start of LeadsGO.
It took us another 6-8 months to develop the first production ready portfolio of solutions - and today 3 years later the solution has been out there with customers, generating substantial revenue gains.
Make commitment and anchor at the top
Schedule people involvement and activities
Decide on how to use ex. internal only, partner network etc.
Run your Plan aligned with Design
Work on awareness on expected behaviour and benefits
Continiously work on improvements towards goal